Mary Heather Parch
Chief Marketing Officer
Mary Heather Parch brings her passion for leading teams to create storytelling that resonates with diverse audiences to her role as Chief Marketing Officer. Her enthusiasm for her long-ago adopted home of Richmond inspires her efforts to invite people to enjoy Lewis Ginter Botanical Garden and its programs.
In her role as CMO, Mary Heather promotes the Garden regionally and nationally by spotlighting compelling stories that showcase the Garden’s value, invites and welcomes guests, strengthens support and lifts the Garden’s profile through strategic relationships.
Before joining Lewis Ginter Botanical Garden, Mary Heather was Vice President of Marketing for Covetrus’ North America division. Prior to that, she was the Senior Vice President of Marketing and Communications at McKesson Medical-Surgical. In both of these chief marketing executive roles, she guided the teams’ efforts to understand customer needs across all segments, articulate the brand promise, and produce campaigns, events, and communications.
Mary Heather previously worked in the financial services industry, holding leadership roles at Genworth Financial and Capital One. In these roles, she led teams with responsibility for creative development, campaign production, analytics, lead generation marketing strategies, as well as managing supply chain relationships.
She is a native of the Midwest from the Chicago area and is a graduate of the University of Notre Dame. She is an active volunteer with several community organizations. When not tinkering with her own garden, Mary Heather spends her free time riding horses and traveling whenever she can.